Pauli the PSM
Pauli Lovejoy is a drummer, producer, and musical director with credits for Jamie xx, fka Twigs, Harry Styles, and more.
Responsibilities: Creative Direction and Strategy, Content Creation, Copywriting, Community Management
Impact: Grew Instagram to 380K+ followers and a 40% average engagement rate. Launched and grew TikTok to 250K+ followers with 11M+ views, 3M+ likes, and a 30% average engagement rate.
Dolby
To build brand awareness and drive intrigue, a three-pronged strategy was executed:
1. Creator Channels: Influencer-generated content
2. Owned Channel: Brand content created by me
3. Community Management: Joining the social conversation through comments and replies
2. Owned Channel: Brand content created by me
3. Community Management: Joining the social conversation through comments and replies
Platform(s): TikTok
Responsibilities: Content creation, Influencer management, Community management
Impact: A 25% increase in following, 4M+ views, 572K+ engagements, and an 11% average engagement rate
UCLA Housing
While I was at UCLA, I led a team of fellow students as we ran the official UCLA Housing social media accounts. In addition to sharing timely information, we highlighted the authentic student experience and created an online community for current students and alumni.
Responsibilities: Brand Strategy, Content Creation, Copywriting, Community Management
Impact: Following increased by 400% and engagement increased by 575%
